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Optimization Group Blog

Lessons from the iPhone 6 “Bendgate”

Posted by Isaiah Adams

September 30, 2014

Let’s start by stating the obvious – the internet can be an extremely valuable and educational tool. However, it can also be inaccurate and destructive. Then social media came along and amplified the whole game. For example, have you been following the story about the new iPhone 6 bending under pressure? Soon after the iPhone 6 was released, rumors spread on Mac forums and the YouTube channel Unbox Therapy published a video showing how the new phone bends. As of today the video has over 47 million views. In the eyes of the public, “perception is reality.” The public didn’t need a credible, authoritative source before making their judgment.

Topics: Marketing Research

Why You Secretly Love Advertisements

Posted by Isaiah Adams

September 26, 2014

It’s Friday night and you finally have the opportunity to lie down on the couch and binge on your favorite TV show. This particular episode is riveting and you’re so caught up in the storyline that you haven’t blinked in minutes. As the storyline comes to a climax you’re on the edge of your seat….and then….POOF! … a commercial. We’ve all been there and thought, “No! You’ve got to be kidding me. Not a commercial!” What if I told you in that moment that you secretly love commercials?

Topics: Marketing & Advertising

Defining Quality: A Dept. of Commerce Case Study

Posted by Isaiah Adams

September 19, 2014

What is the definition of “quality?” Well, that’s a question the Department of Commerce had as well. The following is a quick case study on how better defining the meaning of a word changed the name of a well-known award.


The Malcom Baldrige National Quality Award was created in 1987 by the Department of Commerce to recognize businesses in the U.S. who embodied superior quality. Over the years, the definition of quality had expanded, prompting the organization to re-evaluate the name of the award to keep it current and aligned with the strategic changes that have been made in the award’s criteria and in professional organizations.

Topics: Government

8 Things You Need To Know About Concept Testing

Posted by Isaiah Adams

September 16, 2014

Whether you’re new or experienced with concept testing, it’s always nice to be familiar with some of the “tricks of the trade” or best practices. Below, in Q&A format, you’ll find insight into some of the frequently asked questions around concept testing.

Topics: Messaging, Idea Optimization

What The Apple Watch Means For Market Research

Posted by Isaiah Adams

September 11, 2014

Smart watches are nothing new. They even date back to as early as 1972. On Tuesday, Apple’s highly anticipated iPhone 6 launch party unveiled their “next big thing” – the Apple Watch. Other powerhouse companies such as Samsung, Sony, Motorola are already players in the smart watch space. So why are people flipping over cars in the streets with excitement over Apple’s latest announcement? Besides the fact that Apple has an incredible track record for creating products that revolutionize our daily lives, Apple’s latest release is exciting because it shows us that they still understand what it takes to make “magic” happen.
When the iPhone was first released it was not ‘great’ because it had a clean design, intuitive user interface, and new apps; but rather it furthered our ability to integrate and sync our lives together. Not only could we now automatically sync our phone’s treasured files seamlessly with our desktop computer but apps were now communicating with each other better than ever before. That’s where the magic happened. Apple gave us the ability to sync what were previously separate worlds into one, unified universe.

Topics: Marketing Research

An Introduction To Using Prediction Markets For Market Research

Posted by Isaiah Adams

September 8, 2014

Prediction markets, a.k.a. predictive markets, collect and aggregate the knowledge and judgment of a random, diverse group around a specific event or concept for the purpose of making predictions. Prediction markets are most commonly associated with political elections or the stock market. In recent years, prediction markets are becoming more prevalent in the market research industry. Let’s look at some of the fundamental questions surrounding this exciting methodology.

Topics: Prediction Markets

Social Media ROI: Understanding Social Data

Posted by Isaiah Adams

September 3, 2014


Understanding The Social Data Landscape

Social media ROI is a hot topic. As you may know, one of our strengths is rigorously measuring the return on marketing investment. Social media falls under the overall “marketing umbrella.” When we’re working with a client on measuring marketing ROI, one of the first things we do with them is sit down and figure out what data they have. Sometimes a client wants a specific question answered but they don’t have the right data to answer it. When measuring marketing ROI don’t just search for a single number that sums up your entire marketing effort. Instead, it’s better to ask specific questions like:
  • Am I spending enough or too much? 
  • Where should I be spending my marketing dollars?
The bad news is that most social media data is classified as “unstructured data” – meaning that it’s highly unorganized and hard to automatically extract meaningful insights. Let’s spend some time taking a closer look at which social metrics you should be tracking (organized by structured or unstructured), and some of the challenges, advantages, and opportunities for each of them.

Topics: Social Media

How The U.S. Military Optimized Their Marketing Investments

Posted by Isaiah Adams

August 21, 2014



Optimization Group had previously conducted analyses with a branch of the U.S. Military to estimate how media spending (both investment levels and media mix) contributed to Enlisted Personnel Lead Generation and Contract Conversion. These analyses were based on data from a timeframe before the recent recession (2003-2006).
Years later, in the middle of the recession, we re-evaluated the findings from these analyses and noted a few “blindspots”. One of the key “blindspots” was the impact of the recessionary economy. Several other important “blindspots” emerged.

Topics: Government

Optimization Group awarded GSA contract

Posted by Isaiah Adams

August 20, 2014

After years of successful contracting with federal agencies, Optimization Group is now an approved GSA vendor. What does this mean for you? Federal agencies can now order market research services from us while knowing:
  • Our rates have been pre-negotiated to give you the best rate
  • All legal obligations have been satisfied by GSA
  • Our quality has been thoroughly vetted by GSA
Learn about our government experience and capabilities by viewing our GSA Price List.
What is a GSA Schedule?
GSA Schedules are a fast, easy, and effective way for government agencies to order from vendors. GSA Schedules can be thought of as a collection of pre-negotiated contracts. Any government agency can quickly and safely order services directly from Optimization Group.
In order to become a certified GSA contract holder, GSA thoroughly evaluated our technical capabilities and negotiated our rates. Government agencies thus can be confident in our ability to provide cost-effective, high-quality services, while knowing that all legal obligations have been satisfied by GSA.

Topics: OG News

The Secret Sauce of Creative Problem Solving

Posted by Isaiah Adams

August 6, 2014

Over the last few years, we’ve combed the literature on the creative process. Our goal was to better understand how an effective creative process works in order to transform these learnings into an online research tool. Along the way, we discovered several key ingredients that continued to pop up in the literature. To save you from reading hours of academic papers, here are a few things we’ve found to be extremely important in the creative process.

Topics: Idea Generation, Crowdsourcing

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