(Image courtesy of JEGI. This image shows the merger and acquisition trends across all industries by year and the impact of the Omnicom/Publicis deal.)
The Marketing Cloud War
Marketing mergers and acquisitions in 2012 and 2013 told two different stories. In 2012, only two marketing industry mergers were above $1 billion (Dentsu/Aegis and Nielsen/Arbitron). In contrast, 2013 was about the big deals. Overall, the marketing sector in 2013 saw 479 transactions valued at $45.1 billion, according to JEGI’s 2013 M&A Report. Let’s look at a few of the most notable marketing acquisitions in 2013 and what they mean for the industry.