The funny thing about obvious solutions is that they’re only obvious after they’ve been pointed out. We had a call last week with a company who was interested in learning about our capabilities. After some back and forth, one of their company’s business problems began to be put into words for the first time. They are beginning to ramp up the marketing for one of their brands but they’re unclear on how they’ll be able to track ROI, especially with some of the more tricky variables. After expressing some of their concerns and objectives they came with the simple question, “do you know how we can do this?”
After quickly wiping away the tears of joy in our eyes (because we can talk about this until the cows come home) we quickly responded, “Yes, let us show you how.”
After we spent 5 minutes explaining how the process works and what they can get out of it, they responded with a simple, but profound question…. “Why isn’t EVERYONE doing this?!”
Although the question was rather humorous at the time, and as a company we love to hear responses like this after sharing about what we do, they bring up a really good question. Why isn’t everyone doing a ROMI (Return on Marketing Investment) analysis?